Ethique Tone It Down Purple Shampoo
Say bye-bye to brass and frizz, and hello to bright, bouncy tresses! With no sulfates or petrochemical-derived dyes, this purple solid shampoo (great for blondes and silver foxes) is best used as your regular shampoo to keep the yellow tones at bay. Babassu and jasmine oils add shine and body with beetroot extract for extra colour power – combo with Tone It Down solid conditioner for luminous locks.
Pro tip: to keep brass at bay, use this as your regular shampoo. Find it doesn't lather as much? As it's sulfate free, you don't get huge amounts of foam - so use it twice if you really want that squeaky-clean feeling.
Equivalent to 3 x 350ml Bottles of Shampoo
Compostable Packaging / Vegan / Cruelty Free / Palm Oil Free / Climate Friendly
HOW TO USEWet the bar and your hair. Swipe the bar several times down your hair from root to tip. Put the bar down and lather shampoo into hair- it will foam! Rinse. Use as a bar of soap for the body.
Our Bars Really Work
Our customers tell us the same thing again and again. You rave about how well our products work, far surpassing the quality of salon brands. Brianne explains that the reason for this is because the bars are super concentrated and made with potent natural ingredients. Our bars contain no nasties, no preservatives, they are cruelty free and vegan.
Saving You Money
Solid bars last between three to six times longer (depending on the product) than bottled products because they’re super-concentrated. You add the water not us, and yes our solid beauty bars foam when you are in the shower applying the product.
We use biodegradable ingredients and wrappers so our solid bars leave no trace on the planet. You can pop the compostable wrapping in your compost bin. No bottles, jars, lids or pump dispensers contributing to landfill or oceanic pollution.
Ethique was recognised as New Zealand’s most sustainable business when awarded an international B Corp certification in July 2015.
All of Ethique’s products are New Zealand-made and manufactured in Christchurch.